SureTips publishes football predictions for the world’s top leagues: Premier League, Champions League, La Liga, Serie A and Bundesliga. Every pick is researched match by match and recorded publicly, wins and losses alike.
Our method
- Start from the market. We take odds from 20+ bookmakers, remove their margin, and get a fair probability for each outcome. Markets are hard to beat, so that is our starting point, not a guess.
- Research the match. Injuries, suspensions, expected line-ups, rotation, form, head-to-head and conditions, from licensed data providers and reputable news outlets and club sources. We never copy other tipsters’ predictions.
- Adjust only on evidence. We only move a probability away from the market when there is a specific, sourced reason, and every adjustment has a fixed cap. No hunches, no hype.
- Independent check. A separate review opens every source, checks every number and rejects anything unsupported. A match that fails the check twice gets no pick; “no pick” is always an acceptable answer.
- Publish about 48 hours before kickoff, with the odds and our probability at that moment, then check confirmed line-ups about two hours before kickoff.
Our research is carried out by AI research assistants that follow a fixed, written rulebook. The rules, the caps and the checks are what keep the output honest, and they are the same for every match.
Rules for our picks
- A main pick needs odds of at least 1.30 and our probability of at least 55%.
- One main pick per match, at most.
- Every published pick is timestamped and never edited or deleted. Withdrawals stay visible.
- Every pick is graded after the final whistle from official results, and the full record stays public.
What we are not
We are not a bookmaker and don’t take bets. We don’t sell “sure”, “fixed” or “guaranteed” tips, because they don’t exist. A pick we rate at 70% should lose roughly three times in ten; our job is to make those percentages honest and show you the results.
Our content is for information and entertainment, for adults (18+). If you bet, set a budget and read our responsible gambling guide.
Data sources
Fixtures, results, standings, injuries and line-ups come from licensed football data providers; bookmaker odds come from a licensed odds feed. News claims are checked against their original source and written in our own words.
Contact
Questions, corrections or partnership enquiries: see our contact page.